If you’re looking for something creepy in a rainy Wednesday afternoon, check out the advergame launched by Fox to promote the Italian debut of Dexter. For those of you based in Italy, there’s also a contest to join. The prize are cool: for example, a trip to Miami for 2, or a knives set (!!??!!). However in order to win you “have to” watch Dexter’s episodes and be able to explain what happens. I’m not brave enough to do it… The agency is Ola.
Look at at the video link I received this morning… http://www.icetruck.tv/index.php?id=b7087c1f4f89e63af8d46f3b20271153 It’s a viral for the TV channel FX Uk, to promote a new series, Dexter, starring a new kind of serial killler… The video maybe is not a new idea, but don’t tell me this doesn’t generate word of mouth!
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