UNIQLO – Lucky Cube with Maru
Play lucky cube with Maru. Smart idea from UNIQLO to get people talking about the launch of the new San Francisco store opening in October. I’m not sure which I love more… the incredibly simple but great idea to use a quirky online game to drive traffic to the new flagship store (prize collection is at the new store) — or the fact that they have partnered with a YouTUBE star (cat) called Maru.
Maru has over 173 million views on YouTUBE. ”He has been inducted to YouTube Japan’s Hall of Fame after winning top honors 3 years in a row“.
For those not living in the bay area there are online prizes to be won.
For those unfamiliar with Maru…
Agency : Digitas