Y-3 – INTERACTIVE LIVE STREAM
ACNE has created a cutting edge Interactive-Live-Stream-Experience for adidas Y-3. To celebrate the event, ACNE expanded this short moment in time into an engaging Interactive Live Stream Experience. By streaming the show with four different views onto the runway, the online audience could magnify one view without losing perspective of the show as a whole.
At any point during the live stream, viewers could “shoot the look” to choose their personal highlight of the collection and pin it directly to their Pinterest boards.