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Tag archives: cartier

New mega-productions are raising the stakes

on April 22, 2013 by Laurent Comments

Although putting a lot of money in super produced commercials is not new, we can wonder if the recent multiplication of these breathtaking films are pure coincidence or if they are setting new standards.

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The Cartier Odyssey

on March 2, 2012 by Laurent Comments

To celebrate its 165th anniversary the legendary French jewelry house Cartier is releasing an epic mini-film today. Read more…

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Cartier, love anaesthetized

on July 13, 2008 by Martina Comments

Last month Cartier celebrated the day of love (on June 19th), launching a bracelet, a charity project and a website. Several artists who have been asked “How far would you go for love?” came back with music tracks and short movies that answer the question.

Altought the contents seem to be quite cool, the site looks pretty flat, and not emotional at all. The interface and the animations aren’t able to create an atmosphere, they’re just boxes filled with contents, but they aren’t able to make you feel the love around. Love is a great subject to create a digital project around, but here Cartier definitely missed an opportunity

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