Although putting a lot of money in super produced commercials is not new, we can wonder if the recent multiplication of these breathtaking films are pure coincidence or if they are setting new standards.
Last month Cartier celebrated the day of love (on June 19th), launching a bracelet, a charity project and a website. Several artists who have been asked “How far would you go for love?” came back with music tracks and short movies that answer the question.
Altought the contents seem to be quite cool, the site looks pretty flat, and not emotional at all. The interface and the animations aren’t able to create an atmosphere, they’re just boxes filled with contents, but they aren’t able to make you feel the love around. Love is a great subject to create a digital project around, but here Cartier definitely missed an opportunity
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy