Tiffany & Co. have introduced a new website and iPhone application that are designed to share tales of real-life couples who recall — on film and in photographs — romantic roads taken in life. Visitors will also find a compendium of tips for love-struck couples. In addition, the website explores Manhattan, which Tiffany & Co. called the “ultimate city for falling ecstatically in love.” Find romantic restaurants, tag a map where you had a romantic encounter… For a jewellery shop it’s a pretty good effort.
Last month Cartier celebrated the day of love (on June 19th), launching a bracelet, a charity project and a website. Several artists who have been asked “How far would you go for love?” came back with music tracks and short movies that answer the question.
Altought the contents seem to be quite cool, the site looks pretty flat, and not emotional at all. The interface and the animations aren’t able to create an atmosphere, they’re just boxes filled with contents, but they aren’t able to make you feel the love around. Love is a great subject to create a digital project around, but here Cartier definitely missed an opportunity
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