If you’re committed to save energy and support recycling, you shall start building your green credentials by recycling film clips to create your own commercial…
In the UK, power supplier EDF Energy is launching today the TV ad above, created by Euro RSCG, that uses “recycled” film clips including the Wombles, Thunderbirds and John F Kennedy. The soundtrack is an adapted version of Sesame Street song “It’s Not Easy Being Green”.
LG Electronics Europe has announced chosen Euro RSCG (for creativity) and Starcom (for planning) to manage its advertising in Europe. LG opened its headquarters in Europe last year, and the decision to select specific agencies for Europe confirms their plans to further expand o the market. Euro RSCG London won the account leaving behind Y&R, Saatchi & Saatchi and Leo Burnett, while Starcom succeeded over Mindshare, Carat und Universal McCanns.
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