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Give it a ponder

January 6, 2010 at 1:55 by Martina Comments

More or less one month ago, LG has launched a website to teach consumers the importance of pondering before texting. Bullying and harassment on the mobile are problems communities can no longer afford to ignore, therefore I really like the brand committement in doing something socially relevant and useful. It’s kind of rare and therefore even more appreciated.

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But I also like it because they used the website as a gateway to content on Youtube, Facebook, Twitter and Wikipedia. It’s a smart way of spending less in building the site, but it is also a smart way to connect directly to the environments where consumers are more used to spend their time and interact with.

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Last but not least, content is relevant and amusing. And this surely the thing that matters more to the final consumer :-)

The agency is Young & Rubicam.
via Adfreak.

One Response to Give it a ponder

  1. JessicaWDFA says:

    I totally agree with your comments on social responsibility. and these videos (which i love) has a grassroots feel to them, which a lot of younger kids identify with.

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