Panasonic isn’t the kind of brand I usually like. I mean I find it rather old and not so cool, but this time they managed to surprise me with a nice digital project, probably a bit nostalgic (like the brand itself) but still pretty inspiring. The History of Sharing the Passion is a video website which takes us through twenty years of Olympic Games sponsored by Panasonic.
Starting from Calgary back in 1988 you can re-live some of the moments of the opening cerimonies experiencing at the same time the Panasonic technology that made the broadcast possible back at the time.
In the UK, Panasonic is online with an advergame to promote its Lumix technology for digital cameras. The game has been developed by Inbox Digital and is nicely placed within the camera display (see below). It is quite funny to play but, most of all, has an interesting mechanism to assign the prizes. Basically it gives away quite easily £20 vouchers to purchase a Panasonic camera, while it assigns the digital camera only through a final draw.
Panasonic has launched a pan-European campaign to promote its new VS3 phone. A micro-site with an advergame represent the core of an online activity which absolutely needs some usability and strategy lessons. The site at www.vs3mobile.com is nothing more than an homepage with a few animations and a link (not easy to notice) to the advergame. The game has a nice graphic with a retro style but isn’t exactly entertaining. The navigation on the site is difficult and lacks of possibilities, also because content is absolutely not the king: no deep information is provided on the phone, just just a couple of text lines in the top left part of the page. If you want to find out more about the phone you are redirected to the Panasonic homepage (!!!) where you have to find by yourself the way to the detailed info.
Sorry, I’ve missed an interesting link last week: Game Used to Promote Panasonic Products on iMediaconnection. It’s about the advergames used by Panasonic to promote its new Nitrix mini-system stereos. They will be featured as one of the primary highlights within the community Club Panasonic on Panasonic.com. Panasonic’s objective is to attract younger and hipper consumers. As Gene Kelsey, vice president, general manager, Brand Strategy Group, Panasonic Consumer Electronics Co. explains on iMediaConnection:“It was simply logical to create a racing game to play off the product’s cool factor and that is enough fun to generate a viral buzz and repeat traffic to the Panasonic Website.”
The advergames of the Nitrix Series Racing have been created by Renegade Marketing Group.
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