Panasonic VS3: what a bad example
Panasonic has launched a pan-European campaign to promote its new VS3 phone. A micro-site with an advergame represent the core of an online activity which absolutely needs some usability and strategy lessons. The site at www.vs3mobile.com is nothing more than an homepage with a few animations and a link (not easy to notice) to the advergame.
The game has a nice graphic with a retro style but isn’t exactly entertaining. The navigation on the site is difficult and lacks of possibilities, also because content is absolutely not the king: no deep information is provided on the phone, just just a couple of text lines in the top left part of the page. If you want to find out more about the phone you are redirected to the Panasonic homepage (!!!) where you have to find by yourself the way to the detailed info.