WebTrends has launched a Christmas advergame (developed by Inbox Digital). The Elf Zapper is an extremely addictive game, you shouldn’t start playing at work… since you will “waste” too much time and, you know, in Q4 this cannot happen So, talking, about the game, it’s really funny, even if you end up playing all the levels in the same room. But from a marketing perspective, I don’t really see how it’s connected to the WebTrends brand. Unfortunately this is a problem we often face with advergames. Anyway, at least, in minisite there is a tiny call to action to get a WebTrends free trial, which might appeal young site developers who enjoy playing online. And the game itself definitely has the potentials to generate some word-of-mouth.
In the UK, Panasonic is online with an advergame to promote its Lumix technology for digital cameras. The game has been developed by Inbox Digital and is nicely placed within the camera display (see below). It is quite funny to play but, most of all, has an interesting mechanism to assign the prizes. Basically it gives away quite easily £20 vouchers to purchase a Panasonic camera, while it assigns the digital camera only through a final draw.
With less than a year to the World Cup in Germany, Inbox Digital has launched a lovely advergame to promote the videogame Sensible Soccer. It’s the Sensible Soccer Kick Up World Cup, and it’s really cool: you can pick your own country and play by yourself, or you can setup a league and challenge your friends. The game itself is simple, but engaging and of course I like it also because it reminds of the first versions of Sensible Soccer I used to play for hours against my brother
If you enjoy shooting videogames (I loved playing Call of Duty and Medal of Honor with my colleagues), you will surely enjoy the “mini” version of Bet On Soldier created by Inbox Digital. The graphics is excellent and the online game really gives you the idea of how the PC game will be. This isn’t an advergame at 100 percent, but it’s a smart use of the Internet to generate interest in an upcoming release. Oli Christie, Creative Director of Inbox Digital commented:This exciting game furthers our capabilities in the viral gaming area. The game takes production values to a new level and this gaming experience should really drive the viral opportunity to create interest this the game amongst the core target audience – PC gamers; it will be a perfect springboard for the launch campaign”.
Comic Relief has run a viral challenge for Red Nose Day 05 and thirty agencies pitched ideas for viral games and movies. Inbox Digital was one of five agencies chosen to produce viral work that appears on the Red Nose Day website. The viral game, Speedy Relief, aims at driving traffic to the site of the charity organization Comic Relief. The game received a big push last week by Radio 1 DJ Chris Moyles who talked about it during its radio show. 100,000 players joined the game in the two hours following Moyles’ programme.
It’s Christmas time and, as usual, the online world gets ready for the event with games, goodies and jokes. Speedy Santa is a cool viral game by Inbox Digital where you have to drag Santa Claus around a track. The nice thing is that you can create your own personal league challenging friends and collegues.
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