This print campaign runs in France and the UK. If you want to test it out for yourself remotely, you could download a PDF here or alternatively try the jpeg below. The funny black codes that run down the side create the magic and “x-ray vision”.
The app also synchronises with a YouTube video that presents the full range of new bras. As Adriana disappears behind the yellow curtain she magically appears (undressed) on the screen of your mobile phone and talks through the features of each bra.
http://www.youtube.com/watch?v=Xr6G9ljeUO0&hd=1 (it needs to be in HD).
Agency Digitas Paris