Another post about augmented reality: the benchmark in terms of quality of execution and concept still remains AKQA’s Priority Email, but this Wrigley’s website is worth having a look, as it introduces additional elements of interactivity.
Basically the 5 Mixer allows you to scratch like a DJ 5 QR codes symbols in front of your webcam in order to create your club music mix. As explained by Augmented Times, there are three markers representing gum flavors, each linked to a certain track, and one master marker to rule them all. The markers’ distance from the master marker and their relative angles determine the volume and effects for each track.
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