I took this personal. Ever since I moved to the North West of the United States I had to significantly change my habits. No more relaxed 8 AM Italian styles wake ups, my alarm is now set to 6.30 AM and God knows how many times I hit the snooze button. But maybe, eventually, I’ve found a solution to get up straight away. It’s called Okite (which means “wake up” Japanese) and it’s a “nasty” iPhone alarm clock that is connected to your Twitter account, and is programmed to tweet embarrassing messages every time you hit the snooze button.
Are you a movie fan and iPhone owner? Augmented Reality Cinema is the app for you. A mobile application that allows you to walk around London and discover all the places where movies have been shot. Just point your iPhone in the direction of a sweetspot and replay the movie scene that was shot there. Read more…
From Spain, an outdoor campaign that adds an new twist to interactive billboards. The McDonald’s OOH Ping Pong we posted last week generated a lot of attention. To me, this execution is even better, since the game is not just a gimmick but its concept is actually very well connected to the product (Blue Bloods, the TV series) it’s promoting.
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