The hotter the day, the less you pay. It’s this easy. Download the Budweiser application on your smartphone (works on iPhone, Android, Blackberry and Nokia) and get discounts or even a free beer if the weather is very hot.
How much is a Bud Buck worth? Well, as it’s a virtual currency, its value can change randomly and become anything ranging from $5 to $100… The Bud Bucks are the main gimmick used in the new Budweiser online campaign which debuts today in the UK. Bud drinkers are encouraged to collect the unique codes they find on beer’s bottles and cans and text them or submit them through the site in order to get Bud Bucks in exchange. The accumulated Bud Bucks can then be exchanged for a series of prizes and/or to buy Budweiser merchandising in the dedicated virtual store.
Kaspen Prague for Budweiser Budvar (Czech Republic). Golden Drum winner 2005. It’s a nice funny ad at first sight, but I’m not sure it really communicates the right message.
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