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The Bud drunk superhero

October 11, 2005 at 10:13 by Martina Comments

Kaspen Prague for Budweiser Budvar (Czech Republic). Golden Drum winner 2005. It’s a nice funny ad at first sight, but I’m not sure it really communicates the right message.

2 Responses to The Bud drunk superhero

  1. Nishad says:

    I went to the Golden Drum site through your posting only to be disappointed. For an awards show that awards the best websites, the place was poor. You had to look around to find ways to see any of the winners, specially in films. The search feature sucked.
    With services like adforum, I can’t understand why award shows sites have to be so primitive. I think the Andy Awards site shows all awards show sites the way to the future.

  2. John says:

    I think this is an interesting ad because beer companies and alcohol companies are soo against doing any advertising that alludes to drunkness… and that’s understandable. They certainly don’t want to advocate drunk driving and any number of other drunken activities.
    But let’s face it… we all consume their product for the same reason. We all know what it does.
    It’s an interesting paradox… I think it’s nice to see some honesty. But I don’t expect to see more of it from this industry any time soon.

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