In case you didn’t know, Cane Toads are a pest in Australia. They poison pets and injure humans and you won’t find many sensible Australians who have any sympathy for these creatures. Ford took that as a starting point for a new commercial for the their Falcon model. Read more…
It is impossible to ignore the ever growing phenomenon of Gymkhana films, starring DC shoes co founder Ken Block. In this fourth installment he is speeding around the UniversalStudio lot, hooning past Bates’ Motel and Jaws, spinning around a Gorilla on a jet-powered Segway and the guys from Epic Meal Time, all ending in a …. well, you better watch it yourself. Read more…
Here is a first run for Adverbloggers. A new web film, which has just been released by Ford France.
In Belgium, Ford allows users to send special Valentine’s SMS with branded love messages for uninspired lovers. Actually Ford gives people the opportunity to send free personalized messages, but if someone is (sadly) out of ideas, some suggestions are provided. For example: “Vandaag ligt de FOCUS op mijn liefde voor jou en als bewijs stuur ik je duizenden kusjes“… which means (if my Dutch is still good enough) something like “Today the fire (FOCUS) of my love is for you and as a sign I send you thousand kisses”…
In France, Ford gets inspiration from the movie “The Full Monty” to launch a series of funny videos and a micro-site to promote its KA model. The KA Boys campaign, created by Wunderman, gives a shake to the traditional Ford’s communication approach, generating word-of-mouth especially among women who will surely laugh at these improbable strip teasers… [via Marketing Alternatif]
Thanks to an hint from Philip I’ve found out that today Ogilvy (Alain Caviggia is the creative behind it) introduced in Belgium an interactive outdoor campaign for Ford. The “Ford Miracles” ads consists of interactive posters that look at people and react to their actions. The voice and facial expressions of the guy in the poster are controlled by an actor hidden in a booth nearby. The interactive billboards can be found at the main train stations in Belgium and if you find them I believe it will be very funny to see how people behave in front of them. It’s a sort of Candid Camera There is also a website supporting the campaign, check for example www.fordfaitdesmiracles.be for the French version. On Philip’s blog you also find a video showing senior German tourist interacting with the billboard.
Ford and AOL Latino have partnered to launch an online contest “El Visionario” to target Hispanic entrepreneurs. Through a micro-site the contest is searching to discover the next Hispanic small business visionary, giving away prizes worth $100,000. Read more about the initiative on Hispanic Ad.
Adweek.com reports Mr. Coffee and Ford Motor Co. have launched an online promotion to give away a Ford F-150 truck. The initiative features the tagline “Personalize your coffee, customize your ride”. Users hoping to win can go to www.mrcoffee.com. The competition runs until December 31.
In a forum on Brand Republic I’ve found an excellent thread talking about the worst campaigns of all time. The discussion is interesting, people is quoting Ford, Hoovers and DaimlerChrysler with Celine Dion. I can think about 3: in december 2002 the launched an impressive campaign in Italy, but they didn’t have any shop or retailer ready to sell their products. They were good in building curiosity, but they didn’t give people the possibility to actually buy the product, so potential customers lost their interest and soon forgot about 3′s offer. A true waste of money.
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