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The KA boys

February 12, 2006 at 7:45 by Martina Comments

In France, Ford gets inspiration from the movie “The Full Monty” to launch a series of funny videos and a micro-site to promote its KA model.
The KA Boys campaign, created by Wunderman, gives a shake to the traditional Ford’s communication approach, generating word-of-mouth especially among women who will surely laugh at these improbable strip teasers…
[via Marketing Alternatif]

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