Tag archives: ka boys

The KA boys

In France, Ford gets inspiration from the movie “The Full Monty” to launch a series of funny videos and a micro-site to promote its KA model. The KA Boys campaign, created by Wunderman, gives a shake to the traditional Ford’s communication approach, generating word-of-mouth especially among women who will surely laugh at these improbable strip teasers… [via Marketing Alternatif]