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Ford billboards: look who’s talking now

September 20, 2005 at 9:29 by Martina Comments

Thanks to an hint from Philip I’ve found out that today Ogilvy (Alain Caviggia is the creative behind it) introduced in Belgium an interactive outdoor campaign for Ford. The “Ford Miracles” ads consists of interactive posters that look at people and react to their actions. The voice and facial expressions of the guy in the poster are controlled by an actor hidden in a booth nearby. The interactive billboards can be found at the main train stations in Belgium and if you find them I believe it will be very funny to see how people behave in front of them. It’s a sort of Candid Camera ;-)
Talkingad.jpg
There is also a website supporting the campaign, check for example www.fordfaitdesmiracles.be for the French version. On Philip’s blog you also find a video showing senior German tourist interacting with the billboard.

4 Responses to Ford billboards: look who’s talking now

  1. According to my information it was actually Alain Caviggia who was commissioned by Olgivy Belgium to produce the camapign. A little tribute can be given;-))

  2. Martina says:

    I didn’t know that, I will surely give him credit for the smart idea.

  3. kristin says:

    hmm… well… it will definitely grab people’s attention.
    anyway, thanks for the good read, i enjoy your blog.

  4. jonh says:

    Ok,
    but after all it’s technic without idea for the brand…

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