Ford billboards: look who’s talking now
Thanks to an hint from Philip I’ve found out that today Ogilvy (Alain Caviggia is the creative behind it) introduced in Belgium an interactive outdoor campaign for Ford. The “Ford Miracles” ads consists of interactive posters that look at people and react to their actions. The voice and facial expressions of the guy in the poster are controlled by an actor hidden in a booth nearby. The interactive billboards can be found at the main train stations in Belgium and if you find them I believe it will be very funny to see how people behave in front of them. It’s a sort of Candid Camera
There is also a website supporting the campaign, check for example www.fordfaitdesmiracles.be for the French version. On Philip’s blog you also find a video showing senior German tourist interacting with the billboard.