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Kusmi Tea – The beauty of blends

January 14, 2014 at 10:01 by Bridget Comments

This campaign for Kusmi Tea created by French agency Quai Des Orfevres is simply beautiful.  The campaign consists of 3 spots, each film representing one of the Kusmi Tea blends : Sweet Love, BB Detox and Prince Wladimir.

Prince Wladimir

Sweet Love

Detox

For those unfamiliar with Kusmi Tea, it’s the hip new tea brand that’s had incredible success in France and is quickly expanding to the UK and US.  It’s renowned for it’s funky packaging and striking visual language.

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