Japanese brand MUJI just launched a global campaign for MUJI to GO: the collection which merchandises for travel goods “Good Travels with Good Products”. One family has a chance to win a trip to anywhere by All Nippon Airway flight. They will be 3D scanned at the airport when they will depart and will receive their 3D figures at the destination. What a cool souvenir! Ten families have a chance to win a free 3D miniature figure when you purchase $30+ at any MUJI stores, you will get serial numbers to apply the contest. In addition to those prizes, customers can take 3D photos and 360 degree scan at stores in Tokyo, Osaka, Shanghai and New York, the 3D data will be downloadable and can share on Facebook.
Muji released a film to promote their customizable storage furniture. The film gives you an inspiration for your new spring life at your cozy room. The film is developed by tha ltd, very intuitive visuals with good tempo music. Read more…
From Japan, a very good project that mixes branding and e-commerce in a smart and creative way. The PlayMuji calendar displays everyday a different product, with a video that either shows its characteristics, how to use it or simply provides you with a closer look into its shapes.
You can only discover a product per day, but of course the archive is always available to browse. A nice goodie is also offered: you can download the screensavers that replicates the website.
Looks like it’s time to start posting about Xmas stories. The first one I’d like to share comes from Muji, a Japanese brand I’m simply addicted to. To promote the range of small Christmas gifts they are selling they have created a very simple website of just two pages.
Every week from now to the end of the year you can download a Xmas song for free. Also you can get yourself a wide range of wallpapers all featuring the toys and the gadgets of the Muji Christmas collection.
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