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Play(with)Muji and buy

January 27, 2009 at 10:14 by Martina Comments

From Japan, a very good project that mixes branding and e-commerce in a smart and creative way. The PlayMuji calendar displays everyday a different product, with a video that either shows its characteristics, how to use it or simply provides you with a closer look into its shapes.

muji_calendar01.jpg

You can only discover a product per day, but of course the archive is always available to browse. A nice goodie is also offered: you can download the screensavers that replicates the website.


I like the simple and clean design of the website, very much in line with the Muji brand. I like the idea of creating a bit of curiosity around very standard products that have been in Muji’s catalogue since forever. I like the branding idea of making Muji products part of your daily life (because this is what they are made for).

muji_calendar02.jpg

But the coolest thing, in my opinion, is fact that at the bottom of each video you find a link to the online store where you can purchase the product. Especially after reading yesterday’s feature on eMarketer (the use of videos in ecommerce is becoming a powerful sales tool) I think Muji’s project is a great example of brand communication and e-commerce working smoothly online to achive a common goal: inspire and enable (the purchase).

muji_calendar03.jpg

Last but not least, as the agency (Tha) explains on its own website, PlayMuji overcomes the language barrier, as it uses a visual language everybody can understand and take advantage of.

2 Responses to Play(with)Muji and buy

  1. susu says:

    Visual language – yes, pretty cool. But the loading time is way too long … don�t you think?

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