Digital advertising and marketing: only the best ideas worldwide, since 2003

The MINI Store

on June 11, 2012 by Martina Comments

From store to test drive in zero seconds. The idea is simple: to sell a MINI what you need is just a MINI. So why setting up an expensive retail store, when you can have ten or more mobile stores that drive around Paris and take consumers on to immediate test drives? The mobile stores can reach any location in the center of Paris, and engage consumers directly, without waiting for them to walk into brick & mortar MINI store. Read more…

File under: ambient marketing, ddb paris, mini

A TVC that can still get you emotional

on May 31, 2011 by Martina Comments

Let’s start the week (yesterday doesn’t count, it was Memorial Day with something sweet and beautiful. Enjoy an impressive animation work by DDB Paris and Akama Studios to promote Tiji, a French TV channel for pre-school children. Read more…

File under: ddb paris, tvc

Nike: always on the run

on September 21, 2005 by Martina Comments

Press and outdoor ads created by DDB Paris for Nike (France/Europe).

Cluedo and the police mistakes

on June 6, 2005 by Martina Comments

AdForum presents a provocative TV spot (opens .mpg) created by DDB Paris for Hasbro and its game Cluedo. The copy in the video says: Last year, New York Policemen arrested 3854 innocent people. Maybe they need more practice. Cluedo. The great detective game. Nice advertising concept, excellent soundtrack.

File under: cluedo, ddb paris, hasbro, tv ads

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