The classic board game by Hasbro is now online as an advergame. It’s a lifetime I don’t play the real Cluedo, so I didn’t try very hard to remember the mechanism and play it online. In any case I must say the game looks pretty good, nicely designed and quite engaging as any classic game usually is (otherwise it wouldn’t have become a classic). The added value is that players get extra bonus points if they get the clues from the real world (for example related to the Cluedo box). There is also a contest connected to the virtual investigation, you have time until October 25th to solve the mystery.
AdForum presents a provocative TV spot (opens .mpg) created by DDB Paris for Hasbro and its game Cluedo. The copy in the video says: Last year, New York Policemen arrested 3854 innocent people. Maybe they need more practice. Cluedo. The great detective game. Nice advertising concept, excellent soundtrack.
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