The touch of sense of humour you won’t expect from such a traditional game like Trivial Pursuit: to promote the latest version of the game they launched an online challenge that cashes on a neverending rivalry. Can women prove they are smarter than men? And viceversa?
The game is fun (if you have an all-knowing personality and also the video launched to support the action has the potential to generate quite a lot of buzz, especially because it cashes on images that are already pretty popular/successful.
Do you want your city to be feautured in the next Monopoly edition? Then you have to support it online, with your vote but also with grassroots activity using 2.0 (and not only) tools. For the upcoming release of Monopoly France, Hasbro has decided to exploit the power of citizen marketers, allowing users to decide which are the cities and the streets that are going to be featured on the new board. The idea is absolutely nice, unfortunately the site supporting the campaign is not as rich as you might expect. A part from registering and voting for your favourite city there isn’t anything else to do. They ask you to create supporting actions to collect votes for your city, but the tools at your disposal are nothing more than a pdf to dowload and a animated gif to copy & paste, and this is very disappointing and not motivating, even for the most fierce supporters wannabe. via Pat Amiel.
Arnold Worldwide for Hasbro. Copy: It’s the last 20 years. In a box. With new categories and questions about stuff you couldn’t possibly forget.
AdForum presents a provocative TV spot (opens .mpg) created by DDB Paris for Hasbro and its game Cluedo. The copy in the video says: Last year, New York Policemen arrested 3854 innocent people. Maybe they need more practice. Cluedo. The great detective game. Nice advertising concept, excellent soundtrack.
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