Trivial Pursuit battle of the sexes
The touch of sense of humour you won’t expect from such a traditional game like Trivial Pursuit: to promote the latest version of the game they launched an online challenge that cashes on a neverending rivalry. Can women prove they are smarter than men? And viceversa?
The game is fun (if you have an all-knowing personality and also the video launched to support the action has the potential to generate quite a lot of buzz, especially because it cashes on images that are already pretty popular/successful.