Monopoly in the 2.0 era
Do you want your city to be feautured in the next Monopoly edition? Then you have to support it online, with your vote but also with grassroots activity using 2.0 (and not only) tools. For the upcoming release of Monopoly France, Hasbro has decided to exploit the power of citizen marketers, allowing users to decide which are the cities and the streets that are going to be featured on the new board.
The idea is absolutely nice, unfortunately the site supporting the campaign is not as rich as you might expect. A part from registering and voting for your favourite city there isn’t anything else to do. They ask you to create supporting actions to collect votes for your city, but the tools at your disposal are nothing more than a pdf to dowload and a animated gif to copy & paste, and this is very disappointing and not motivating, even for the most fierce supporters wannabe.
via Pat Amiel.