With the huge growth that Pinterest has been experiencing in the last few months, and which we’ve talked about here previously, it was only a matter of time until brands started to use Pinterest for tactical executions. This one could potentially be the one of the simplest, yet smartest yet. Read more…
A beautiful short documentary tells the story of a modern day Mad Man. A great journey through the emerging advertising industry in China told through the eyes of an American producer asked to create a commercial for McDonalds. Directed, photographed and edited by Doug Nichol this video will fascinate you, if you work in advertising or even if you are just interested in learning stories about people and cultures. Read more…
Have you ever bumped into an old colleague (now working at a competitor agency), and said to yourself: ‘Advertising, what a small world!’. That’s what we did at Publicis Mojo and were promptly inspired to create these 20 small agency planets. Sydney’s advertising elite as tiny worlds. And a challenging game to recognise their HQs. Read more…
This is the second ad about running I post in two days. I guess this means two things: either I work in the industry, or I need to start practicing to get in a good shape. Or maybe it means both? Anyway, I’d like to share with you this nice work by BBDO New York together with The Mill (post-production) and Squeak E. Clean (music).
The Wall Street Journal is online with a very nice campaign to drive subscriptions. They play with the concept “Life is a journey”, picturing the life of nice celebrities, and at the end of the path they add the tagline “Every journey needs a Journal”. The site is simple and clean as you expect a WSJ campaign to be, but it’s also very powerful and meaningful in presenting the concept. Photography, illustration and typefaces are perfectly combined to support the storytelling. The call to action maybe it’s a bit hidden, but probably this is a choice to be in line with the newspaper communication approach. In the end, even if selling is selling, this is the WSJ, not a supermarket Congrats to T3 for the great work.
From Israel, a guerrilla marketing campaign for denim brand Revero. Maybe it’s not really groundbreaking, but given the product advertised, it’s obviously interesting for me to take note. Actually what’s relevant to notice is that they spotted a new advertising space available in public spaces. Done properly, I mean with a sort of artistic approach, painted (branded) benches could work both for advertisers and for public administrations which could find a new revenue stream to fix their bills.
If you check my post earlier today, you will discover a campaign which takes the wrong approach to pre-cooked and/or frozen food promotion. While, if you look at the ad I post below, you see an ad addressing the same issue in a gentle yet amusing way. Congrats to McCann Portugal for the lovely creativity and thanks to Fabio for sharing it. Copy says: Making a delicious soup is no longer a nightmare.
A nice Tv ad by Heineken. The world changes, the beer stays the same. If you know the agency who did it, please leave a comment. [found at Coolz0r]
The Swiss Tourism Board has created a tv-spot “for women only”. The video (opens .mpg) shows a series of good-looking and kind of sexy men welcoming the viewer to the country. As explained on Persoenlich (in German) the campaign idea is to target the wives of the men who will go crazy next June watching the World Football Championship. The campaign will mainly run in Germany and France, but also in other European countries. While your man drinks beer, watches 22 men running after a ball, and yells at the referee, come to Switzerland and enjoy its natural beauties… An unusal but smart idea to promote a country!
Interviewed on Media Guardian, Bartle Bogle Hegarty founder John Hegarty believes the lack of talented people in advertising industry is a “major, major problem”. The industry is getting more and more complex and this sophistication requires people with skills and talent, ready to adapt to the new challenges.Before, it was easier to get people because what we needed them to do was less than we need them to do today. (…) We have an industry that’s totally appalling in training people. I think it’s hard, the creative department is unbelievably hard. There’s a dearth of good creative directors out there – a complete dearth.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy