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The Wall Street Journey

March 14, 2007 at 11:35 by Martina Comments

The Wall Street Journal is online with a very nice campaign to drive subscriptions. They play with the concept “Life is a journey”, picturing the life of nice celebrities, and at the end of the path they add the tagline “Every journey needs a Journal”.
wall_street_journey2.jpg
The site is simple and clean as you expect a WSJ campaign to be, but it’s also very powerful and meaningful in presenting the concept. Photography, illustration and typefaces are perfectly combined to support the storytelling.
wall_street_journey.jpg
The call to action maybe it’s a bit hidden, but probably this is a choice to be in line with the newspaper communication approach. In the end, even if selling is selling, this is the WSJ, not a supermarket :-)
Congrats to T3 for the great work.

One Response to The Wall Street Journey

  1. jay says:

    Totally agree. So many traditional brands try too hard to be edgy with their new ad campaigns. A brand like WSJ should keep it simple and sharp, just like their image. It is what their readers, and potential readers, expect.

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