The Wall Street Journal is online with a very nice campaign to drive subscriptions. They play with the concept “Life is a journey”, picturing the life of nice celebrities, and at the end of the path they add the tagline “Every journey needs a Journal”. The site is simple and clean as you expect a WSJ campaign to be, but it’s also very powerful and meaningful in presenting the concept. Photography, illustration and typefaces are perfectly combined to support the storytelling. The call to action maybe it’s a bit hidden, but probably this is a choice to be in line with the newspaper communication approach. In the end, even if selling is selling, this is the WSJ, not a supermarket Congrats to T3 for the great work.
I just received a protional email from the Wall Street Journal. The title of the message was: From the President of the Wall Street Journal Online … This title sounded kind of scary to me… or maybe I perceived it as funny. I’m not sure. Anyhow I think it’s an high-sounding way of addressing people. Ok, you wanted people to immediately understand that wasn’t spam, but please don’t make it sound like an heavy statement, don’t take yourself too seriously. In medio stat virtus.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen