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Guerrilla action finds new advertising spaces

December 12, 2006 at 10:39 by Martina Comments

From Israel, a guerrilla marketing campaign for denim brand Revero. Maybe it’s not really groundbreaking, but given the product advertised, it’s obviously interesting for me to take note. Actually what’s relevant to notice is that they spotted a new advertising space available in public spaces. Done properly, I mean with a sort of artistic approach, painted (branded) benches could work both for advertisers and for public administrations which could find a new revenue stream to fix their bills.
revero_guerrilla.jpg


revero_guerrilla2.jpg
The agency behind it is Dear Communications Hub, you can find more images from the campaign on Flickr.

One Response to Guerrilla action finds new advertising spaces

  1. martin says:

    Love it!

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