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Sexy Otto knocks at your door

December 12, 2006 at 11:09 by Martina Comments

Via A/D Goodness a clever door-to-door marketing campaign for Otto, a huge mail-order company in Germany (and Benelux, I think). A sticker featuring model Eva Padberg, Otto’s catalogue and the order number, was attached to the spyhole of thousands of houses around Germany.
sexy_otto.jpg
Several people say this ad is very similar to the Pizza Voyeur who won Cannes this year. Ok, it was done before… So to us, I mean us working in advertising, it doesn’t look that innovative. But I don’t think this is the point. As a consumer I would feel surprised and curious to find such an ad attached to my door.
Yes, it’s intrusive, but less than the dozen of leaflets we receive in our (offline :-) mailboxes everyday. Also, what it shares with the Papa Johns campaign is not the creative concept, but the use of media, so what’s the problem with this? What do you think?

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3 Responses to Sexy Otto knocks at your door

  1. Clément says:

    As I was saying on another (French) blog yesterday (Roycod), I feel like these new types of marketing campaigns might as well just offer advertisers new channels/ad support to use in the future.
    Thus, this might be an example of a type of ad that might become a standard in a (near?) future, just as leaflets are today.

  2. Kali says:

    It’s a cheap knock-off from an agency (Kolle Rebbe), that desperately tries to be creative. But for the last years they have only produced one-hit-wonders. (Except the Bisley campaign.) It’s just that as far as I know from former employes, that their real company culture is in expanding and money generating. Not in creating award winning work.

  3. Piers Fawkes says:

    It’s urban spam, pur and simple. It’s something we ad-bloggers shouldn’t be celebrating. It’s old school interuption advertising, it’s a gimmick, there’s no strategy. It just interferes with our personal space. It was first done by a pizza company a few months back. Yes, we all get junk mail – but it comes through a system we have ‘opted in’ to use’ – the post

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