Via A/D Goodness a clever door-to-door marketing campaign for Otto, a huge mail-order company in Germany (and Benelux, I think). A sticker featuring model Eva Padberg, Otto’s catalogue and the order number, was attached to the spyhole of thousands of houses around Germany. Several people say this ad is very similar to the Pizza Voyeur who won Cannes this year. Ok, it was done before… So to us, I mean us working in advertising, it doesn’t look that innovative. But I don’t think this is the point. As a consumer I would feel surprised and curious to find such an ad attached to my door. Yes, it’s intrusive, but less than the dozen of leaflets we receive in our (offline mailboxes everyday. Also, what it shares with the Papa Johns campaign is not the creative concept, but the use of media, so what’s the problem with this? What do you think?
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