Levi’s Cut to Reveal You
I know from experience how difficult it is to always come up with new visual ideas to present a denim collection. Levi’s did an interesting job with its latest Cut to reveal you website developed to present female Spring Summer Collection.
The innovative navigation system allows you to see the denim from four different points of view (front/back/left/right), plus you can see the fitting on the model while she walks. You can move around the screen using either the mouse or the keyboard and access a special area to zoom into the product details.
The “walk” functionality is very original but to me it doesn’t deliver its coolness because of the reduced frame window in which it is placed. Also, despite the enhanced used of video, I’m not sure that, in the end, the product comes out so well. The browsing experience is not so smooth, even with a fast connection there are several moments in which you sit and wait while the site loads. Waiting is not a big deal if content is good, but here I feel that it affects the flow of the experience reducing the navigation to a series of steps instead of presenting a smooth path. And I think there are only 2 models to discover.
The agency behind the project is Ogilvy One Singapore.