In Spain Garnier has launched a mobile marketing campaign to promote its products “Fructis Style”. The initiative targets young consumers giving away prizes like scooters and videogames. As reported on Marketing Directo consumers can enter the competition by texting the sms code they find on Garnier’s products. The campaign is promoted also through traditional offline channels.
SingTel is organising the first-ever nationwide contest to find the cellphone user with the fastest thumbs in Singapore. ChannelNewsAsia reports, adding that entrants won’t be allowed to use the T9 functionality or other spelling aids.
Schwarzkopf has launched an SMS marketing campaign in Germany, Austria and Switzerland to promote its brand and its products. The initiative will involve over 6000 hair salons where users will find questions to be answered with their mobile phone. In case of winning, the prize will be immediately awarded.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy