In Belgium, Bureau347 has come up with one of the funniest interfaces of the year to animate a product site which, I would say, is boring (almost) by definition… It’s a mini site to promote a Garnier anti dandruff product. As said, there isn’t much to see on the site, but try moving the mouse around the screen and see what happens…
And you can even scratch your head!!! BTW, there is also a competition on the site… shall I say it’s a scratch & win idea? (sorry this is kind of a disgusting joke, I know )
In the UK Garnier is online with a “beauty-bar” website. A part from the fact that the idea reminds me the Coca Cola UK site (but Garnier is online with this since 2001), what actually got my attention is the “games” section which, among the others, features an horrible “beauty-hangman”.
In Spain Garnier has launched a mobile marketing campaign to promote its products “Fructis Style”. The initiative targets young consumers giving away prizes like scooters and videogames. As reported on Marketing Directo consumers can enter the competition by texting the sms code they find on Garnier’s products. The campaign is promoted also through traditional offline channels.
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