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Text & win with Garnier

May 26, 2004 at 11:03 by Martina Comments

In Spain Garnier has launched a mobile marketing campaign to promote its products “Fructis Style”. The initiative targets young consumers giving away prizes like scooters and videogames. As reported on Marketing Directo consumers can enter the competition by texting the sms code they find on Garnier’s products. The campaign is promoted also through traditional offline channels.

One Response to Text & win with Garnier

  1. heidi says:

    Hello. I found your article extremely interesting and wondered if you could send me any additional information on garniers promotional campaigns and marketing strategies for a college assignment. thankyou

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