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You are blind

October 30, 2012 at 8:26 by Martina Comments

Blind people don’t have an easy life. But in some countries their lives are more difficult than in others. Russia, unfortunately, is one of those places where the society still treats blind people like disabled who can do nothing without help. To raise awareness around the problem and, most of all, to come up with solutions to solve it, the charity association “The right to smile” together with the agency Hungry Boys, launched a project targeted at the creative community. Personalized envelopes containing a blindfold were sent to creative directors of leading advertising agencies and chief editors of major media. The call to action encouraged the recipients to put the blindfold on, and experience what being blind means, by trying to do simple things, like making tea, a phone call or even just try to move around the office.

An additional message invited people to virtually experience blindness in a more complex, emergency situation. On the website they had help a young visually impaired kid getting to a pharmacy, walking around using their body movement tracked by the webcam and being guided just by the environmental sounds of the city. But this is not it, after completing successfully or unsuccessfully this sensorial experienced, users were prompted to submit their ideas on how to improve Russian cities to make life easier, or at least decent, for visually impaired people.

The results were pretty good, with dozens of ideas being submitted. I definitely invite you to give it a try, the sensation is pretty impressive, and the task is much more challenging than you would expect, and you can still submit your ideas to support the cause.

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