It is getting harder to find things which are actually new. Those ones that make you stop everything you are doing to log in to your blog and write your impressions about what you saw. Sharing has become a commodity. You have not even finished seeing something and you already share it. Sometimes you share without even seeing it. A friend of yours recommends it and, because you trust their good taste, you pass it on. The text turns into, best case scenario, either a compliment or a brief description of what you are passing on. Read more…
To support the new Skoda Fabia vRS TV spot we’ve created a split personality microsite. One half lovely, the other a little mean and to get people involved we’re giving a car to both the meanest person in the UK and the loveliest. Using a combination of Facebook connect and a little help from your friends you must prove that you deserve the prize.
Boobs all over Britain are being hijacked to promote Coppafeel, a charity aimed at raising awareness of Breast Cancer amongst young women. This is the (probably not suitable for work) latest execution – please have a look and send it on.
How could O2 give their customers access to the sell out Six Nations games at Twickenham? They only went in and shot the whole thing themselves and then broadcast it in 3D just for their customers and their friends.
More great data visualisation around the World Cup from the Guardian who continue to lead the UK press on the digital front. Go here, pick any game and see how the twitter traffic reacted as the game played out.
Fun little project we’ve just launched for Capital FM in the UK to promote their Summertime Ball. Unscramble the artists appearing by getting your friends to visit your page. The image is refreshed constantly depending on how many people are visiting the page and obviously all the tools are there to spread the word.
have put together a short film called Im Here. It is a 30-minute love story about the relationship between two robots living in L.A. The film can only be viewed at certain times online and operates just as a cinema with a limited amount of tickets every day. I like the way they’ve created hype around the content by mirroring the offline cinema experience but i think the client may have panicked at the number of people being turned away because it’s now on every two hours… Still 230,000 people viewed on it’s first weekend so it’s doing better than a lot of offline movies. Check it out here
To launch the new identity of the Creative Circle awards in the UK, Mark Denton and the team at Coy! have produced this fantastic animated film referencing dozens of great ads from the last god knows how many years. Try and spot all of them, best score so far is 78…
Here’s ours… demonstrating that the guys here are massively better at advertising than singing.Check it out here
…read the bumper sticker on my parents camper van. A stomach churning thought but a positive message i think we’d all agree. For a more contemporary adornment for your ‘ride’ look no further than Tweet My Bumper. A simple way to get more followers and a brilliant offline/online idea.
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