Absolut and Spike Jonze
have put together a short film called Im Here. It is a 30-minute love story about the relationship between two robots living in L.A. The film can only be viewed at certain times online and operates just as a cinema with a limited amount of tickets every day.
I like the way they’ve created hype around the content by mirroring the offline cinema experience but i think the client may have panicked at the number of people being turned away because it’s now on every two hours… Still 230,000 people viewed on it’s first weekend so it’s doing better than a lot of offline movies. Check it out here