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Orange Rockcorps, fun by help

March 30, 2010 at 9:14 by Mark Comments

I’m a big fan of this effort done by Orange and RockCorps altogether (first in the UK, then in France), called Orange Rockcorps, based on young people exchanging hours of volunteering for tickets to some really cool gigs:


To celebrate all the cool work done by volunteers at the end of the project, they also made this delicious stop-motioned tv ad (done by Fallon):

(if you liked the song, here it is, as well as a behind-the-scenes video
If you want to know more about all the stuff recovered thanks to the volunteers, take a look at the Youtube channel, several stories in several videos.
(via Carlos Cantu)

4 Responses to Orange Rockcorps, fun by help

  1. Ali Henderson says:

    I love the idea. It’s original and a great way to get kids to do something productive. I wonder how the concert is being funded if ticket aren’t being purchased by attendees, or are they? I’m still missing a few details but I liked the way the ad showed real people rather than actors. It’s easier to relate to.

  2. Dave Smith says:

    The online component for same concept was built out for Boost Mobile in the states by Juxt http://www.juxtinteractive.com/work/boost-mobile-rock-corps/

  3. Ash says:

    Fallon didn’t create Orange RockCorps.
    Orange RockCorps is not a campaign.
    Orange RockCorps is the result of a partnership between Orange and RockCorps and is a Pro-Social Production company.
    Fallon are one of the creative agencies that Orange RockCorps work with, and put together the cool advert above.
    For more info check out http://www.orangerockcorps.co.uk
    Thanks for the mention though! Very cool blog!

  4. thanks for the comments, Ash, i updated the post with the right information :D

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