Mercedes-Benz in Germany has launched the campaign microsite Cabriotag (The day for a convertible). On entering the website, the user has to choose his location. The atmosphere of the website is then adjusted to the actual weather condition in the chosen city.
Barnes & Richardson Belgium created a viral campaign for Renault during the annual Car Salon to promote their special offers during this period. The way it works is that you can send a friend a message to let them know about the Renault special conditions. The fun factor is that your friend’s name will be mentioned in the movieclip. Pretty funny but some more action would have been nice. Anyway it’s a fun way to get your message spread.
Trafo Turkiye, has recently created a car display project for Renault MeganeCC in Istanbul. They put a platform which holds car upright and meanwhile rotate it. This project were displayed in three populer location in istanbul.
PUMA has started a microsite on www.adoptagerman.com, searching for 12 Germans as global ambassadors to promote football. The campaign “Adopt A German” wants to set the records straight with the ‘Sauerkraut’ and ‘Lederhosen’ stereotype of the worldcup hosts. The adoptees will start promoting their contries in person with a European tour and online with personal weblogs. The users then decide which of the 12 persons to ‘adopt’ as their favourite German.
InstantMessengers are may be youth generations’ biggest habit. They live online, and connect their friends via messengers. Replacing our brands on messenger is big challenge. Now, marketers have an innovative tool to engage people with messengers. IMVironments are instant messaging environments that are interactive, themed backgrounds for Yahoo! Messenger conversations that appear directly in the instant messaging window. With IMvironments brands connect people directly, reshape messenger with branded images and entertain them with branded content .They are already some brands (Mountain Dew, HP, American Express, Napster…) using Imvironments. But we think, possibilities are bigger.
In Turkey, litespell has launched a new viral game for Gilette M3 Power. Name of game is kizarkadasiminarkadası (translation is “girlfriend of my girlfriend”) Aim of game is to charm your girlfriend’s girlfriend with your eyes, but be careful don’t be caught your girlfriend. From a marketing perspective, brand is connected to the advergames very successfully. Game’s target is the same as Gillette M3 Power. Game is already most successful advergames in Turkey. It has hundreds of registered user. Moreover, concept of the game is based on get the girls with your shaving. This is what gillette want to say. The game is very funny and sexy and has amazing viral potential. Game consist of three level. In order to play next levels, you should invite your friends. Whenever they register you have a passport to play next levels.
Pioneer launches a second viral campaign to promote their DVD recorders with storage space up to 455 hours. Their first viral was mentioned here before. It was amusing but a bit too short. Also this viral is dubbed “Need more space?” but the approach is different. Originally the 2 viral movies should have been released together but some problems in Belgium with one person complaining about the obese people in the clip had put a halt on spreading.
“The U.S. and the rest of the world have much to learn from the Norwegian PR-market.” Responsible for that “modest” statement is Jerry Judge, a former top manager of the PR-agency Lowe. Never underestimate your audience, like the Americans do, is Jerry Judge’s advice. Jerry Judge says that the Norwegian PR sees its audience like intelligent human beings. Maybe the Olympic gold medals to Norway have gone to their heads…
Video installation of nuked boddies using Malin+Goetz products. From Press Release
GORILLA KINGDOM is bringing a new level of fun to the (MALIN+GOETZ) flagship store in Chelsea. Every evening, young men and women will be showering together to show the locals how the (M+G) shampoo, conditioner, and body cleanser are really meant to be used. It’s all part of a unique video installation designed by GORILLA KINGDOM, a multimedia production company based in New York. New videos will be added monthly in 2006, so stop by often between 5pm and 2am to take a peek.
I don’t know if it was the intention, or not. The lingerie company Lindex has anyway stirred up the Sweden’s minds with its latest ad campaign. The purpose was anyway to get people (read men) to buy bras to their beloved ones as Valentine-gifts. Ads outdoors and in papers and magazines have the slogan “We Love Boobs” (www.lindex.se) A close-up of a woman in a white, pretty innocent bra was obviously too much for the Swedes and the “nakedness” has been wildly discussed in the tabloids lately. The ads have even got banned in the underground of Stockholm. The company has got pretty much free publicity and I suppose the PR-agency behind is quite satisfied. I don’t think there’s been such a fuss about an ad since Ann Nichole Smith was the model (thin at that time) for H & M. That’s the famous Swedish Sin for you!
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