Most successful advergames in Turkey
In Turkey, litespell has launched a new viral game for Gilette M3 Power. Name of game is kizarkadasiminarkadası (translation is “girlfriend of my girlfriend”) Aim of game is to charm your girlfriend’s girlfriend with your eyes, but be careful don’t be caught your girlfriend.
From a marketing perspective, brand is connected to the advergames very successfully. Game’s target is the same as Gillette M3 Power. Game is already most successful advergames in Turkey. It has hundreds of registered user. Moreover, concept of the game is based on get the girls with your shaving. This is what gillette want to say.
The game is very funny and sexy and has amazing viral potential. Game consist of three level. In order to play next levels, you should invite your friends. Whenever they register you have a passport to play next levels.