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T-Mobile starts in-game advertising campaign

February 20, 2006 at 1:07 by Martina Comments

In the UK, mobile carrier T-Mobile has started an in-game advertising campaign to promote its Mates Rates pay-as-you-go tariff. As reported on New Media Age, the campaign targets 15 to 24 years old gamers, with in-game banners and ads displayed while they wait for the game to start. An advergame, distributed via email, is also part of the promotion.

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