The Swedes don’t love boobs
I donâ€™t know if it was the intention, or not. The lingerie company Lindex has anyway stirred up the Swedenâ€™s minds with its latest ad campaign. The purpose was anyway to get people (read men) to buy bras to their beloved ones as Valentine-gifts.
Ads outdoors and in papers and magazines have the slogan â€śWe Love Boobsâ€ť (www.lindex.se) A close-up of a woman in a white, pretty innocent bra was obviously too much for the Swedes and the â€śnakednessâ€ť has been wildly discussed in the tabloids lately. The ads have even got banned in the underground of Stockholm.
The company has got pretty much free publicity and I suppose the PR-agency behind is quite satisfied. I donâ€™t think thereâ€™s been such a fuss about an ad since Ann Nichole Smith was the model (thin at that time) for H & M.
Thatâ€™s the famous Swedish Sin for you!