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PUMA: Adopt a German

February 22, 2006 at 9:26 by admin Comments

PUMA has started a microsite on, searching for 12 Germans as global ambassadors to promote football. The campaign “Adopt A German” wants to set the records straight with the ‘Sauerkraut’ and ‘Lederhosen’ stereotype of the worldcup hosts.
The adoptees will start promoting their contries in person with a European tour and online with personal weblogs. The users then decide which of the 12 persons to ‘adopt’ as their favourite German.

2 Responses to PUMA: Adopt a German

  1. klaus says:

    the idea is copied from
    poor puma…!

  2. Wendel says:

    Its not really copied the idea. It is actually rather different if you read it. I think its going to be really cool and funny!

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