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The Brazilian Axe effect

February 22, 2006 at 8:13 by Martina Comments

From Brazil, an advergame to promote the Axe seductive effective. Don’t expect anything sexy or daring. I’m posting about it because I believe it’s good to see how different countries promote the Axe “effect” through advergames.
axebrazil.JPG
Fbiz did it.

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One Response to The Brazilian Axe effect

  1. renato says:

    axe is a brand any agency would love to work with from a creative perspective……this creative execution is rather disappointing after seeing all the great things axe has done online… it seems like their interactive agency was either lazy or never got the brand dna of axe.

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