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Tag archives: axe effect

Axe, the spam effect

on November 4, 2007 by Martina Comments

From Germany, an email marketing campaign that wanted to prove that even online, when you use Axe, you attract a lot of girls. Basically the user gets sent an email from a friend with a link to a site, after visiting the site and spraying a little bit of Axe the recipient of the viral email receives a further series of messages from a dozen of young ladies. It’s the Axe effect, right? But we have become so sensitive (and annoyed with unsolicited messages) that it rather looks like the spam effect. You can see the video explaining in detail how the campaign worked on Ads of the World.

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The Brazilian Axe effect

on February 22, 2006 by Martina Comments

From Brazil, an advergame to promote the Axe seductive effective. Don’t expect anything sexy or daring. I’m posting about it because I believe it’s good to see how different countries promote the Axe “effect” through advergames. Fbiz did it.

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Love dolls and the Axe effect

on November 24, 2005 by Martina Comments

A fabulous series of ads via Adverbox. Unfortunately I don’t know the agency, any suggestion?

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