Cannes and any other advertising award always generates a lot of buzz on whether or not the best creativity has been really identified and awarded. Of course everybody has a personal opinion and point of view. So we are not here to discuss whether the jurors in Cannes got it right or wrong. Our pragmatic and objective-wanna-be point of view is that Cannes gives us the chance to be exposed to a lot of great ideas. So, in the spirit of Adverblog, in the next few days we will feature a series of campaigns that have been presented in Cannes. They might not be the winners. Just our favorites. Read more…
Facebook Places is supposed to be a great tool for retail marketing. But it can be also successfully used for social advertising, as a recent campaign by Coca-Cola in Israel clearly proves. The idea is pretty straightforward, and therefore smart. They tagged 10,000 marked recycling bins throughout the country, in order to make them check-in points, but also to allow people to easily find locations where they could recycle their plastic goods. Read more…
In Belgium, Coca-Cola has launched an unusual initiative: it closed its website for summer vacation. If you visit the site you will just see a cheesy animation of the website itself leaving for the sea.
I just discovered the Coca Cola’s corporate responsibility online project called Vivendo Positivamente. It’s a website for South America where all Coke’s social initiatives are reported and shared with the public.
The cool thing about the site is the fact that it has been conceived like any other consumer marketing project: a 3D interface, nice flash animations, catchy and meaninful icons and the possibility to save and share the projects we find more interesting.
I know I arrive a few days later than due, but I’d like to wish Merry Christmas to everybody sharing this amusing website created by Gringo for Coca-Cola Brazil.
The site allows you to send amusing animated Christmas cards wishing love, health, luck etc… to your relatives and friends. Video plays an important role in the mechanism, as you have an elf at your disposal to deliver your friends with a personalized message.
From Turkey, let’s discover an advergame launched by Coke Zero to cash on its sponsorship to the movie Quantum Of Solace. Of course, everything is in Turkish, but Selim has sent us all the information in English, so that we can find our way through the site.
The look & feel immediately reminds us of a comic book, while the game structure is inspired to adventure games with an additional twist. The game is divided in chapters, and each chapter features seven different mini-games that range.
In Belgium the online buzz is all around Ray. Do you remember the Coke campaign in Grand Theft Auto style?
Well, it looks like Ray is alive and kicky, and the “Reality Police” is chasing him. Anyone who has information about Ray and can help discovering his real identity is invited to visit www.realray.be to sign-up and get ready to share such tips.
Ray also has a page on Netlog, the most popular social network in the country.
In France, Coca-Cola has launched a mini-site to “hire” more people for its Happiness Factory.
Coca-Cola is online with one of the first YouTube co-marketing efforts. It’s called Holiday Wishcast and it’s a mini-site based on YouTube service which allows visitors to upload and share their video greetings. Among the users who have submitted content, we find the sweet Geriatric1927 who is already a star among YouTube fans. Marketers look with interest Coca-Cola’s initiative to exploit a new advertising space crowded with young users (read Contagious for example), while YouTube purists hope this is not the beginning of a brand invasion on the popular video sharing service. I don’t want to sound pessimistic but, since in the end, someone has to pay the (bandwidth) bills, I’m not sure there’s much we can do to stop the brand invasion…
A very rich (and nice) website by Emerge Wunderman for Coca Cola Zero. The Zero is More site supports an offline campaign currently running in the European Nordic region. As you can quite easily understand when visiting the site, Zero is More aims at a core targetgroup iof males between 18-24 years old. There is a lot of cool & sexy content to explore (even too much, maybe), so if you want to go directly to the best part, click on the lady’s portrait on the right and take part in the Zero Boot Camp.
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