Digital advertising and marketing: only the best ideas worldwide, since 2003

Coke website takes summer off

on July 12, 2009 by Martina Comments

In Belgium, Coca-Cola has launched an unusual initiative: it closed its website for summer vacation. If you visit the site you will just see a cheesy animation of the website itself leaving for the sea.

File under: belgium, coca-cola, trick

Coke Lives Positively

on April 21, 2009 by Martina Comments

I just discovered the Coca Cola’s corporate responsibility online project called Vivendo Positivamente. It’s a website for South America where all Coke’s social initiatives are reported and shared with the public.

The cool thing about the site is the fact that it has been conceived like any other consumer marketing project: a 3D interface, nice flash animations, catchy and meaninful icons and the possibility to save and share the projects we find more interesting.

File under: coca-cola, corporate responsibility, south america

Merry Christmas the Coca Cola way

on December 27, 2008 by Martina Comments

I know I arrive a few days later than due, but I’d like to wish Merry Christmas to everybody sharing this amusing website created by Gringo for Coca-Cola Brazil.

The site allows you to send amusing animated Christmas cards wishing love, health, luck etc… to your relatives and friends. Video plays an important role in the mechanism, as you have an elf at your disposal to deliver your friends with a personalized message.

File under: brazil, christmas, coca-cola

Kod: Zero

on November 3, 2008 by Martina Comments

From Turkey, let’s discover an advergame launched by Coke Zero to cash on its sponsorship to the movie Quantum Of Solace. Of course, everything is in Turkish, but Selim has sent us all the information in English, so that we can find our way through the site.

The look & feel immediately reminds us of a comic book, while the game structure is inspired to adventure games with an additional twist. The game is divided in chapters, and each chapter features seven different mini-games that range.

File under: advergame, coca-cola, turkey

Coca-Cola and the mystery of Ray

on January 31, 2008 by Martina Comments

In Belgium the online buzz is all around Ray. Do you remember the Coke campaign in Grand Theft Auto style?

Well, it looks like Ray is alive and kicky, and the “Reality Police” is chasing him. Anyone who has information about Ray and can help discovering his real identity is invited to visit www.realray.be to sign-up and get ready to share such tips.

Ray also has a page on Netlog, the most popular social network in the country.

File under: belgium, coca-cola, ray

The Happyness Factory is hiring

on January 17, 2008 by Martina Comments

In France, Coca-Cola has launched a mini-site to “hire” more people for its Happiness Factory.

File under: coca-cola, france, happyness factory

Coke begins brand invasion on YouTube

on December 18, 2006 by Martina Comments

Coca-Cola is online with one of the first YouTube co-marketing efforts. It’s called Holiday Wishcast and it’s a mini-site based on YouTube service which allows visitors to upload and share their video greetings. Among the users who have submitted content, we find the sweet Geriatric1927 who is already a star among YouTube fans. Marketers look with interest Coca-Cola’s initiative to exploit a new advertising space crowded with young users (read Contagious for example), while YouTube purists hope this is not the beginning of a brand invasion on the popular video sharing service. I don’t want to sound pessimistic but, since in the end, someone has to pay the (bandwidth) bills, I’m not sure there’s much we can do to stop the brand invasion…

File under: coca-cola, youtube

Coke brings Australia to Scandinavia

on October 30, 2006 by Martina Comments

A very rich (and nice) website by Emerge Wunderman for Coca Cola Zero. The Zero is More site supports an offline campaign currently running in the European Nordic region. As you can quite easily understand when visiting the site, Zero is More aims at a core targetgroup iof males between 18-24 years old. There is a lot of cool & sexy content to explore (even too much, maybe), so if you want to go directly to the best part, click on the lady’s portrait on the right and take part in the Zero Boot Camp.

File under: coca-cola, wunderman, zero is more

Relentless virals ain’t viral

on March 27, 2006 by Martina Comments

Coca-Cola is supporting its new energy drink Relentless with an online markteting campaign (via Brand Republic). A website delivers the message “No half measures” through videos animations. I like the look & feel of the site kind of artistic and unpredictable. Actually it’s not easy to understand what’s the product they’re trying to promote, and this can be good or bad, depending on how strong the brand is (so maybe in this case it’s bad…).

File under: coca-cola, relentless, viral marketing

Coke: the advertising future is mobile

on December 11, 2005 by Martina Comments

New Media Age reports Coca-Cola UK is planning to invest more and more money in mobile advertising. Coke claims mobile phones are potentially more powerful than TV in reaching its target audience. Quoted in the article, Coca-Cola marketing manager James Eadie explains:

Mobile marketing could be phenomenally important, when you look at the penetration of handsets and the passion the audience has for mobile. As a way of connection, it ought to be phenomenally powerful and more important than TV. So we should be spending 50% of our marketing budget within decades.

Of course, Eadie also recognizes there are still several obstacles preventing mobile marketing to go mainstream. For example, the differences among carriers in shortcodes application and the unavailability of freephone text.

File under: coca-cola, mobile marketing, more powerful than tv

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