Only ten days to go before the Rugby World Cup 2011 kicks off. And even if rugby hasn’t the global media potential of football, it still has the power to attract a lot of fans and brands’ attention in the key countries where such sport is king. So I would say, it’s a great time to see great creativity. In this post I’ve tried to collect the TVCs that have been released over the past few months to celebrate the event plus some golden goodies from the past. Please send me you suggestions for additional ones, as I’m sure I’ve missed a lot of them. Read more…
From WorkClub in London comes a series of live artistic events for Ballantines, called ‘Human API‘. Different artists create work (and leave an impression as per the brand’s positionng). The process is streamed live through facebook and influenced by the audience through facebook chat and Twitter. The example below shows a 100% permanent impression, done by tattoo artist K.A.R.L. As the video explains, the live interaction was rounded off with an animation video, triggered by a mobile marker within the tattoo.
I like the first person camera view and the expression “Powered by Human API” (which is after all the most complex yet ready-to-use interface available). Related live art projects in the past include Beck’s Live Studio by Dare which played user-remixed music to the artists and the 24hr Session with Maroon5 for Coke by W+K London. I find notable that the project’s doco is a vital part of the strategy. The videos are indeed the message and can achieve a bigger reach than the interaction itself.
Other ‘Human API’ events feature ice sculptor J.A.M.I.E. (below) and graffiti artist 45 R.P.M. (what’s with all the dots?) spraying interactively. I like how the user photos are incorporated into 45′s physical piece inside of those screens.
The doco of J.A.M.I.E. shows him cheerily hacking away at an ice robot. If you are of an impatient disposition, jump to 2:07 and see the melting ice robot dance. That’s something I hadn’t seen before.
Cannes and any other advertising award always generates a lot of buzz on whether or not the best creativity has been really identified and awarded. Of course everybody has a personal opinion and point of view. So we are not here to discuss whether the jurors in Cannes got it right or wrong. Our pragmatic and objective-wanna-be point of view is that Cannes gives us the chance to be exposed to a lot of great ideas. So, in the spirit of Adverblog, in the next few days we will feature a series of campaigns that have been presented in Cannes. They might not be the winners. Just our favorites. Read more…
Facebook Places is supposed to be a great tool for retail marketing. But it can be also successfully used for social advertising, as a recent campaign by Coca-Cola in Israel clearly proves. The idea is pretty straightforward, and therefore smart. They tagged 10,000 marked recycling bins throughout the country, in order to make them check-in points, but also to allow people to easily find locations where they could recycle their plastic goods. Read more…
In Belgium, Coca-Cola has launched an unusual initiative: it closed its website for summer vacation. If you visit the site you will just see a cheesy animation of the website itself leaving for the sea.
I just discovered the Coca Cola’s corporate responsibility online project called Vivendo Positivamente. It’s a website for South America where all Coke’s social initiatives are reported and shared with the public.
The cool thing about the site is the fact that it has been conceived like any other consumer marketing project: a 3D interface, nice flash animations, catchy and meaninful icons and the possibility to save and share the projects we find more interesting.
I know I arrive a few days later than due, but I’d like to wish Merry Christmas to everybody sharing this amusing website created by Gringo for Coca-Cola Brazil.
The site allows you to send amusing animated Christmas cards wishing love, health, luck etc… to your relatives and friends. Video plays an important role in the mechanism, as you have an elf at your disposal to deliver your friends with a personalized message.
From Turkey, let’s discover an advergame launched by Coke Zero to cash on its sponsorship to the movie Quantum Of Solace. Of course, everything is in Turkish, but Selim has sent us all the information in English, so that we can find our way through the site.
The look & feel immediately reminds us of a comic book, while the game structure is inspired to adventure games with an additional twist. The game is divided in chapters, and each chapter features seven different mini-games that range.
In Belgium the online buzz is all around Ray. Do you remember the Coke campaign in Grand Theft Auto style?
Well, it looks like Ray is alive and kicky, and the “Reality Police” is chasing him. Anyone who has information about Ray and can help discovering his real identity is invited to visit www.realray.be to sign-up and get ready to share such tips.
Ray also has a page on Netlog, the most popular social network in the country.
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