Coca-Cola and the mystery of Ray
In Belgium the online buzz is all around Ray. Do you remember the Coke campaign in Grand Theft Auto style?
Well, it looks like Ray is alive and kicky, and the “Reality Police” is chasing him. Anyone who has information about Ray and can help discovering his real identity is invited to visit www.realray.be to sign-up and get ready to share such tips.
Ray also has a page on Netlog, the most popular social network in the country.
The integrated guerrilla campaign is running online only, ambient advertising is also part of the action.
The big question in the Belgian blogosphere is “is there Coke behind Ray?“. Investigations are currently taking place, analysing the DNS of the server and domain registration info. It seems that Amphion, Coke’s agency is behind the project…
Stay tuned, I think there will be more to find out about Ray